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ABOUT

ZACHARY ROSALES (he/they) is an LA-based media professional born and raised in Southern California. A multi-hyphenate with a career spanning across educational access, creative youth arts education, advertising media, and brand partnerships, Rosales takes a human-first approach in every industry. He leads with empathy in all aspects of his work, including creative and strategic ideation, client relations, and campaign management. This lens of empathy informs his larger mission of providing the right support in any space he shares with others.

Currently, Rosales works as a Media Sales Planner in Brand Partnerships at Jubilee Media, a media production company centered around the mission of provoking understanding and creating human connection. In his spare time, you can find him at the local dance studio taking various classes or out in the community shooting his latest project.

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Work Experience

Jubilee Media

Media Sales Planner

February 2022 - Present

  • Working side-by-side with Jubilee's Creative Team to develop sponsorship concepts that are authentic to Jubilee's mission and align with clients' marketing objectives.

  • Generating effective pitch decks by researching specific clients and building catered partnership solutions.

  • Communicating with internal departments and external clients to manage execution of 20 digital brand partnership projects.

Mediahub Worldwide

Media Planner

November 2021 - February 2022

Account: Netflix

  • Planned and executed integrated media campaigns - across digital, audio, print, and OOH - to support various Netflix brand campaigns and title releases.

  • Created RFPs in order to solicit and compile RFP responses from media vendors.

  • Collected and analyzed reporting data from media partners in order to provide insights on media plan performance to clients.

  • Trained and mentored Assistant Media Planners.

Initiative Media, Mediabrands

Summer Resident - Strategy

June 2018 - August 2018

Accounts: Amazon Prime Video, Entertainment Studios

  • Assisted Strategy Department with day-to-day tasks in the office.

  • Compiled articles for a weekly newsletter to be sent to the national strategy team.

  • Collaborated with a group of fellow residents to build a mock media plan from client brief to partnership negotiation.

Assistant Media Planner

March 2021 - November 2022

Account: Netflix

  • Assisted Media Planners and Supervisors with planning and executing eight integrated media campaigns with budgets ranging from $500K-$12M.

  • Tracked and maintained campaign spend via budget trackers and clients' internal flowchart system.

  • Conducted market research to inform media plan strategy and competitive analyses.

Education

2015-2019

California State University, Long Beach

 

College of Liberal Arts

B.A., Psychology

Volunteer Work

PAC Modern Dance Troupe

Executive Director

September 2022 - Present

  • Managing organization's financial operations, inclusive of bookkeeping and all business transactions.

  • Handling outbound communication with various external organizations as well as inbound inquiries from the community.

  • Serving as point of contact for internal team regarding logistics and operations.

CSULB Pilipino Cultural Night

Marketing Coordinator

August 2020 - April 2021

  • Conducted outreach to local community members, businesses, and establishments to secure sponsorships.

  • Maintained organization's social media channels to build awareness of organization in the community.

  • Managed contact with organization alumni in order to secure potential sponsorships.

Dance Suite Coordinator

July 2017 - July 2019

  • Researched background of dances, costumes, and props to ensure cultural authenticity of performance.

  • Managed 50+ cast members during semiweekly to daily dance practices.

  • Worked collaboratively with a board of approximately 40 people to facilitate the production of the largest student-organized cultural event on campus for audiences of 500-700 people over two shows.

Archives (Media) Coordinator

July 2019 - December 2020

  • Ideated and produced creative content in the form of portrait photo and short-form video

  • Organized photoshoots and filming sessions for content pushed on social media platforms or archived for posterity.

  • Collaboratively managed organization's YouTube channel.

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